Privacy Policy

At Legends (referred to as “we”, “us” or “our” throughout this Privacy Policy), data protection and confidentiality are high priorities. This privacy policy sets out clear guidelines for how Legends processes your personal data. Further, we explain how we use the personal data that you leave and/or provide when you visit our website and use the various services on the website. 
It is important that you read our Privacy Policy to be fully aware of how and why we are using your data.


This website is operated and owned by:
Legends ApS
Kratholmvej 36
5260 Odense 

CVR:  40673741
Phone: +45 66110273


You will always be informed about the collection of your personal data. The personal data collected by us may include; your name, your email, phone number, address, and similar identification data, information about an online purchase and about your navigation on the website.
With the submission of your data, it will always be stated whether the submission is voluntary or necessary for completing the desired action, such as the completion of a transaction in our webshop.
Your personal data is collected in one or several of below cases:
  • When you buy goods online at
  • When you sign up for our newsletter online or in store
  • When you create an account at
  • When you participate in one of our competitions
If you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. This way your information is already stored when you shop at us, and you will not receive the same marketing material from Legends more than one time.


Personal data is used in connection with:
  • Order completion and handling of orders
  • Customer service support
  • Management of user accounts
  • Overview of purchase history 
  • Measuring and improving our services
  • Newsletter sign-ups
  • Personalized advertising and marketing
Please note, that we will only use your personal data to send marketing material if you prior have given your explicit consent unless legislation allows us to contact you without your prior consent. 

We keep statistics about which areas of the site our users visit and which products the users prefer. This data does not contain personal data. Knowledge about your use of the website is gained with help from the collected data. This information is used to improve the experience on the website. Further, we use data to navigate you to the correct website domain based on your location and preferences. Furthermore, we collect information about what products our users, as a unit, prefers. This information is also used to improve the website. We do not sell or otherwise disclose information about how you navigate and use our website. We do not sell or disclose information about your purchase history to third party.


In general, we do not transfer your personal data to a third party without your consent. However, information that is used for delivery of goods will be transferred to the shipping company used by Legends. Under specific circumstances and with reference to legislation, it might be necessary to transfer information to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud.
In the case of a re-organization, full or partial sale of the company, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.


Your personal data is disclosed to our partners who deliver services on behalf of Legends, for example in relation to send-outs of newsletters. These partners only process the personal data on behalf of Legends and in accordance with the instructions by us.


We will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section 4. However, the data may be processed and stored for a longer period in anonymized form.


We use cookies for different purposes on our website. You can read more about the use of cookies in our Cookie Policy, which you can find via the following link: Cookies Policy.


We have implemented security measures to ensure that our internal procedures meet our high-security policy standards. Accordingly, we strive to protect the quality and integrity of your personal data and reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration.


You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased or blocked. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).


You may, at any time, withdraw any consent you have given and we will delete your personal data unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at or by phone: +45 31 322 322.


Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners' policies on the protection of personal data and other relevant policies.


If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at or by phone: +45 31 322 322. You may also write to us at the following address:
Legends ApS
Kratholmvej 36
5260 Odense 


If you wish to appeal against the processing of your personal data, please contact us by email, telephone or letter as indicated in section 12 above. You may also contact the Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K, Denmark.